Die Entwicklung und Evaluierung organisatorischer Gestaltungsalternativen des Key Account Managements am Beispiel der Kundenbeziehung voestalpine und BMW und dem Produkt PHS-Ultraform

Michael Kirchmair

Institute of Retailing, Sales and Marketing

Research output: Thesis › Master's / Diploma thesis

Original language	German (Austria)
Supervisors/Reviewers	Werani, Thomas, Supervisor
Publication status	Published - 2016

Fields of science

502 Economics
502051 Economic statistics
502007 E-commerce
502020 Market research
502019 Marketing
508015 Business communication
508004 Intercultural communication
502016 SME-research
502052 Business administration
502030 Project management
502015 Innovation management
508013 Public relations
502029 Product management
502003 Foreign trade
502014 Innovation research
502045 Behavioural economics
502025 Econometrics
509017 Social studies of science

JKU Focus areas

Sustainable Development: Responsible Technologies and Management
Digital Transformation

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