Die Customer Based View in der Unternehmung

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	German (Austria)
Title of host publication	Kundenorientierte Unternehmensführung
Editors	Hinterhuber, H.H.; Matzler, K.;
Place of Publication	Wiesbaden
Publisher	Gabler Verlag
Pages	3-31
Number of pages	29
Edition	3
Publication status	Published - 2002

Fields of science

@inbook{dc20137a243447ccb450edbd00b7f300,

title = "Die Customer Based View in der Unternehmung",

author = "Kurt Matzler",

year = "2002",

language = "Deutsch ({\"O}sterreich)",

pages = "3--31",

editor = "\{Hinterhuber, H.H.; Matzler, K.;\}",

booktitle = "Kundenorientierte Unternehmensf{\"u}hrung",

publisher = "Gabler Verlag",

edition = "3",

}