Determining Aesthetic Pleasure: An Investigation of Limited Relative Novelty Introductions to an Established Design Prototype

John Murray, Christoph Teller, Jonathan R. Elms

Research output: Chapter in Book/Report/Conference proceedingConference proceedingspeer-review

Original languageEnglish
Title of host publicationProceedings of the Academy of Marketing Conference 2018
Editors Tinson, Julie
Place of PublicationStirling
PublisherStirling Business School, University Stirling
Pages66
Number of pages1
ISBN (Print)978-1-908063-43-4
Publication statusPublished - 2018

Fields of science

  • 502 Economics
  • 502007 E-commerce
  • 502014 Innovation research
  • 502016 SME-research
  • 502019 Marketing
  • 502030 Project management
  • 502045 Behavioural economics
  • 502052 Business administration
  • 508004 Intercultural communication
  • 509017 Social studies of science
  • 502003 Foreign trade
  • 502015 Innovation management
  • 502020 Market research
  • 502025 Econometrics
  • 502029 Product management
  • 502051 Economic statistics
  • 508013 Public relations
  • 508015 Business communication

JKU Focus areas

  • Digital Transformation
  • Sustainable Development: Responsible Technologies and Management

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