Abstract
Since data and information are becoming important factors in competitiveness in the digital age, organisations tend to have an enormous appetite for data. However, users are becoming increasingly reluctant to provide their data without receiving some benefits. Therefore, it is necessary to identify the extent to which consumers are willing to protect their data by paying for the use of a service with money or with data. This study investigates willingness to pay for an online service by examining both money and data as currency (i.e. the users’ privacy costs). Furthermore, this study is an empirical investigation that uses conjoint analysis to determine whether different service types show different preferences and which characteristics are decisive. The findings show that the online service used has an impact on whether people pay with money or their data.
| Original language | English |
|---|---|
| Title of host publication | ECIS 2023 Research Papers, Thirty-first European Conference on Information Systems |
| Number of pages | 17 |
| Publication status | Published - 2023 |
Fields of science
- 303026 Public health
- 305909 Stress research
- 102 Computer Sciences
- 102006 Computer supported cooperative work (CSCW)
- 102015 Information systems
- 102016 IT security
- 502007 E-commerce
- 502014 Innovation research
- 502030 Project management
- 509026 Digitalisation research
- 501016 Educational psychology
- 602036 Neurolinguistics
- 501030 Cognitive science
- 502032 Quality management
- 502043 Business consultancy
- 502044 Business management
- 502050 Business informatics
- 502058 Digital transformation
- 503008 E-learning
- 509004 Evaluation research
- 301407 Neurophysiology
- 301401 Brain research
JKU Focus areas
- Digital Transformation