| Original language | German (Austria) |
|---|---|
| Pages (from-to) | 214-229 |
| Number of pages | 16 |
| Journal | Jahrbuch der Absatz- und Verbrauchsforschung |
| Volume | 2 |
| Publication status | Published - 1997 |
Fields of science
- 501 Psychology
- 501003 Occupational psychology
- 501012 Media psychology
- 501015 Organisational psychology