Abstract
Especially in early product design stages, customer orientation is mandatory for product success. A method aiming at this goal is the QFD approach, which, however, does not focus on conceptual design, at least not to the desired extent. Hence, a new approach, namely the House of Concepts (HoC) is introduced offering assistance in enhanced customer orientation particularly during conceptual design, and supporting systematic concept development on different levels of abstraction. Thus, the HoC approach contributes to position products exactly in the targeted market segments.
| Original language | English |
|---|---|
| Title of host publication | Proceedings of the Design 2010 11th international design conference |
| Pages | 927 - 936 |
| Number of pages | 10 |
| Volume | 2 |
| Publication status | Published - 2010 |
Fields of science
- 102005 Computer aided design (CAD)
- 202007 Computer integrated manufacturing (CIM)
- 203 Mechanical Engineering
- 203006 Production engineering
- 203013 Mechanical engineering
- 203014 Machine dynamics
- 203015 Mechatronics
- 203022 Technical mechanics
- 203026 Forming
- 102034 Cyber-physical systems
- 103043 Computational physics
- 203037 Computational engineering
