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Customer Interactions and the Gap Between Employees' Intention to Stay and Loyalty in the Retail Sector

Research output: Chapter in Book/Report/Conference proceeding › Conference proceedings › peer-review

Original languageEnglish
Title of host publicationMarketing Myopia Reloaded: Rediscovering Retail's Core. Proceedings of the Colloquium on European Research in Retailing (CERR) 2026.
EditorsChristoph Teller, Xavier Brusset, Marta Frasquet Del Toro, Herbert Kotzab
PublisherJKU Institut für Handel, Absatz und Marketing (IHaM)
Pages199–203
Edition1
ISBN (Electronic)978-3-903480-15-5
ISBN (Print)978-3-903480-15-5
Publication statusPublished - Jul 2026
EventColloquium on European Research in Retailing 2026 - Johannes Kepler University Linz, Linz, Austria
Duration: 01 Jul 2026 → 03 Jul 2026
Conference number: 10
https://cerr.sciencesconf.org/

Conference

ConferenceColloquium on European Research in Retailing 2026
Abbreviated titleCERR
Country/TerritoryAustria
CityLinz
Period01.07.2026 → 03.07.2026
Internet address

Fields of science

  • 502051 Economic statistics
  • 502007 E-commerce
  • 502020 Market research
  • 502019 Marketing
  • 508015 Business communication
  • 508004 Intercultural communication
  • 502016 SME-research
  • 502052 Business administration
  • 502030 Project management
  • 502015 Innovation management
  • 508013 Public relations
  • 502029 Product management
  • 502003 Foreign trade
  • 502014 Innovation research
  • 502045 Behavioural economics
  • 502 Economics
  • 502025 Econometrics
  • 509017 Social studies of science

JKU Focus areas

  • Sustainable Development: Responsible Technologies and Management
  • Digital Transformation

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