Current and future marketing and operational issues in-store based retail environments – the experts’ point of view

Christoph Teller, Andrew Alexander, Steve Wood

Research output: Working paper and reportsResearch report

Original languageEnglish
Place of PublicationGuildford
PublisherNEMODE (New Economics Models in the Digital Economy) Project Report #2, University of Surrey
Number of pages1
Publication statusPublished - 2015

Fields of science

  • 502 Economics
  • 502007 E-commerce
  • 502014 Innovation research
  • 502016 SME-research
  • 502019 Marketing
  • 502030 Project management
  • 502045 Behavioural economics
  • 502052 Business administration
  • 508004 Intercultural communication
  • 509017 Social studies of science
  • 502003 Foreign trade
  • 502015 Innovation management
  • 502020 Market research
  • 502025 Econometrics
  • 502029 Product management
  • 502051 Economic statistics
  • 508013 Public relations
  • 508015 Business communication

JKU Focus areas

  • Digital Transformation
  • Sustainable Development: Responsible Technologies and Management

Cite this