Abstract
Food consumption is accountable for great parts of social and environmetal problems, that is why a sustainable development in the food retailing sector gains great importance. This thesis will show that the sustainability-oriented pressure group LOHAS - with the aid of motive alli-ances - is able to open up a considerable scope for sustainable consumption. Thus pressure upon food retailers will increase, so that they will be induced to provide an appropriate base for a sustainable consumption. The concept of Corporate Social Responsibility turns out to be an adequate instrument to react upon the megatrend Sustainability. Thereby a Shared Value can be created for both the society and the retailers. Interactions between increasing consu-mers’ needs for sustainability and enhanced CSR efforts of the retailers will lead Sustainability to become mainstream.
| Translated title of the contribution | CSR in the Food Retailing Sector and Sustainable Consumption: Interactions leading to more Sustainability |
|---|---|
| Original language | German (Austria) |
| Publication status | Published - Jan 2016 |
Fields of science
- 502 Economics
- 401905 Renewable resources
- 105904 Environmental research
- 502022 Sustainable economics
- 502041 Environmental management
- 507014 Regional development
JKU Focus areas
- Management and Innovation
- Social and Economic Sciences (in general)