Creating Superior Customer Value for World-Wide Competitiveness

Kurt Matzler

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)35-44
Number of pages10
JournalProductivity
Volume40
Issue number1
Publication statusPublished - Apr 1999

Fields of science

  • 502 Economics
  • 502052 Business administration
  • 502026 Human resource management
  • 502043 Business consultancy
  • 502044 Business management

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