Consumer Responses to Corporate Social Responsibility Communication in Hong Kong

Robert Breitenecker, Sonja Grabner-Kräuter, Ulrike Krisch

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Abstract

Over the last decades, corporate social responsibility (CSR) has been widely established in business practice and academia. Companies practice CSR as much to increase visibility as to create social impact, and they invest heavily not only in good actions but also in communicating their CSR activities (Luo and Bhattacharya, 2006). Although research on consumer-related CSR has been rising from the 2000s, there are relatively few studies that have examined the impact of CSR activities from a consumer perspective (Schramm-Klein et al., 2013).
Original languageEnglish
Title of host publicationAdvances in Advertising Research IX - Power to Consumers
Editors Cauberghe, Verolien; Hudders, Liselot; Eisend, Martin
Place of PublicationWiesbaden
PublisherSpringer Gabler
Number of pages12
Publication statusPublished - 2018

Fields of science

  • 502 Economics
  • 502015 Innovation management

JKU Focus areas

  • Management and Innovation

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