| Original language | German (Austria) |
|---|---|
| Place of Publication | Stuttgart |
| Publisher | Kohlhammer |
| Number of pages | 250 |
| ISBN (Print) | 978-3-17-021370-8 |
| Publication status | Published - 2012 |
Fields of science
- 502019 Marketing
- 502020 Market research
JKU Focus areas
- Social and Economic Sciences (in general)