| Original language | English |
|---|---|
| Title of host publication | Proceedings of the Academy of International Business (AIB) Conference |
| Number of pages | 20 |
| Publication status | Published - Jul 2013 |
Fields of science
- 502 Economics
- 502014 Innovation research
- 502052 Business administration
- 502019 Marketing
- 502020 Market research
JKU Focus areas
- Management and Innovation
- Social and Economic Sciences (in general)