Branding the university: relational strategy of identity construction in a competitive field

Gili Drori, Giuseppe Delmestri, Achim Oberg

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Trust in Higher Education Institutions
Editors	Lars Engwall and Peter Scott
Publisher	Portland Press
Pages	137-151
Number of pages	15
ISBN (Print)	978-1-85578-194-8
Publication status	Published - 2013

Fields of science

This output contributes to the following UN Sustainable Development Goals (SDGs)

@inbook{38e6b8743cb4455cb0404f03d8699907,

title = "Branding the university: relational strategy of identity construction in a competitive field",

author = "Gili Drori and Giuseppe Delmestri and Achim Oberg",

year = "2013",

language = "English",

isbn = "978-1-85578-194-8",

pages = "137--151",

editor = "{Lars Engwall and Peter Scott}",

booktitle = "Trust in Higher Education Institutions",

publisher = "Portland Press",

}