Branding in Emerging Markets.

Research output: ThesisHabilitation

Original languageEnglish
Publication statusPublished - 2013

Fields of science

  • 502 Economics
  • 502014 Innovation research
  • 502052 Business administration
  • 502019 Marketing
  • 502020 Market research

JKU Focus areas

  • Management and Innovation
  • Social and Economic Sciences (in general)

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