Branding and Performance Implications in the Emerging Markets of Central and Estern Europe

Katharina Hofer

Institute of Retailing, Sales and Marketing

Research output: Book › Monograph

Original language	English
Place of Publication	Linz
Publisher	TRAUNER Verlag
Number of pages	374
ISBN (Print)	978-3-99033-270-2
Publication status	Published - Jan 2014

Fields of science

502014 Innovation research
502019 Marketing
502052 Business administration
502020 Market research

JKU Focus areas

Management and Innovation
Social and Economic Sciences (in general)

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