| Original language | English |
|---|---|
| Place of Publication | Linz |
| Publisher | Trauner Verlag |
| Number of pages | 374 |
| ISBN (Print) | 978-3-99033-270-2 |
| Publication status | Published - Jan 2014 |
Fields of science
- 502014 Innovation research
- 502019 Marketing
- 502052 Business administration
- 502020 Market research
JKU Focus areas
- Management and Innovation
- Social and Economic Sciences (in general)