Original language | English |
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Title of host publication | Proceedings of the Colloquium on European Research in Retailing 2014 |
Editors | Kotzab, Herbert |
Place of Publication | Bremen |
Publisher | University of Bremen |
Pages | 97-105 |
Number of pages | 8 |
ISBN (Print) | 978-3-00-047692-1 |
Publication status | Published - 2014 |
Fields of science
- 502 Economics
- 502007 E-commerce
- 502014 Innovation research
- 502016 SME-research
- 502019 Marketing
- 502030 Project management
- 502045 Behavioural economics
- 502052 Business administration
- 508004 Intercultural communication
- 509017 Social studies of science
- 502003 Foreign trade
- 502015 Innovation management
- 502020 Market research
- 502025 Econometrics
- 502029 Product management
- 502051 Economic statistics
- 508013 Public relations
- 508015 Business communication
JKU Focus areas
- Digital Transformation
- Sustainable Development: Responsible Technologies and Management