Abstract
This diploma thesis looks into the connection between organic food and a sustainable diet. Firstly, trends of Austrians food-consummation are shown. Secondly, a definition of sustainable nutrition is given as well as the Connection between it and organic food. In addition, this paper describes how consume-related
behavior takes place and how it can be explained. The chapter ecological Marketing presents opportunities to influence consume-related behavior. Furthermore, it
explains instruments which should be used if an increase in attractiveness and consequently in sales of organic food is wished to take place. The empirical study in
the paper shows the attitude of the interviewees towards organic food. Kirchgeorg and Greven’s model “Motivallianzen” divides the interviewees in different consumer
types. According to the classification, different consume-related behavior concerning
organic food can be observed.
| Translated title of the contribution | Organic food in a sustainable diet context – Behavior frameworks and opportunities for influencing behavior |
|---|---|
| Original language | German (Austria) |
| Publication status | Published - Jul 2014 |
Fields of science
- 207106 Renewable energy
- 207111 Environmental engineering
- 211901 Waste prevention
- 211911 Sustainable technologies
- 105905 Environmental protection
- 502 Economics
- 401905 Renewable resources
- 207108 Recycling
- 105205 Climate change
- 105904 Environmental research
- 502022 Sustainable economics
- 502041 Environmental management
- 507014 Regional development
- 507024 Environmental policy
JKU Focus areas
- Management and Innovation
- Social and Economic Sciences (in general)
