Original language | English |
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Pages (from-to) | 29-43 |
Number of pages | 15 |
Journal | Journal of Business Administration |
Volume | 99 |
Publication status | Published - Dec 2013 |
Fields of science
- 502 Economics
- 502014 Innovation research
- 502052 Business administration
- 502019 Marketing
- 502020 Market research
JKU Focus areas
- Management and Innovation
- Social and Economic Sciences (in general)