| Translated title of the contribution | Store format specific shopping behaviour of elderly consumers |
|---|---|
| Original language | German (Austria) |
| Title of host publication | Ageing Society - Altern in der Stadt: Aktuelle Trends und ihre Bedeutung für die strategische Stadtentwicklung |
| Editors | Hanappi-Egger, Edeltraud, Schnedlitz, Peter |
| Place of Publication | Wien |
| Publisher | Facultas |
| Pages | 346-394 |
| Number of pages | 48 |
| ISBN (Print) | 978-3708903576 |
| Publication status | Published - 2009 |
Fields of science
- 502 Economics
- 502007 E-commerce
- 502014 Innovation research
- 502016 SME-research
- 502019 Marketing
- 502030 Project management
- 502045 Behavioural economics
- 502052 Business administration
- 508004 Intercultural communication
- 509017 Social studies of science
- 502003 Foreign trade
- 502015 Innovation management
- 502020 Market research
- 502025 Econometrics
- 502029 Product management
- 502051 Economic statistics
- 508013 Public relations
- 508015 Business communication
JKU Focus areas
- Digital Transformation
- Sustainable Development: Responsible Technologies and Management