Betriebstypen des Handels – Begrifflichkeiten, Typologisierung und Entwicklungslinien

Translated title of the contribution: Store formats in retailing – Terms, typologies and developments

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Translated title of the contributionStore formats in retailing – Terms, typologies and developments
Original languageGerman (Austria)
Title of host publicationHandbuch Handel. Strategien – Perspektiven – Internationaler Wettbewerb
Editors Zentes, Joachim, Swoboda, Bernhard, Morschett, Dirk, Schramm-Klein, Hanna
Place of PublicationWiesbaden
PublisherSpringer, Gabler
Pages215-242
Number of pages27
ISBN (Print)3409142983
Publication statusPublished - 2013

Fields of science

  • 502 Economics
  • 502007 E-commerce
  • 502014 Innovation research
  • 502016 SME-research
  • 502019 Marketing
  • 502030 Project management
  • 502045 Behavioural economics
  • 502052 Business administration
  • 508004 Intercultural communication
  • 509017 Social studies of science
  • 502003 Foreign trade
  • 502015 Innovation management
  • 502020 Market research
  • 502025 Econometrics
  • 502029 Product management
  • 502051 Economic statistics
  • 508013 Public relations
  • 508015 Business communication

JKU Focus areas

  • Digital Transformation
  • Sustainable Development: Responsible Technologies and Management

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