Translated title of the contribution | Determinants of store choice – the impact of perceived costs of purchasing from the consumers’ point of view |
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Original language | German (Austria) |
Place of Publication | Wien |
Publisher | Ed.: Schnedlitz Peter |
Number of pages | 1 |
ISBN (Print) | 3-85475-063-3 |
Publication status | Published - 2007 |
Publication series
Name | Schriftenreihe Handel und Marketing |
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No. | 63 |
Fields of science
- 502 Economics
- 502007 E-commerce
- 502014 Innovation research
- 502016 SME-research
- 502019 Marketing
- 502030 Project management
- 502045 Behavioural economics
- 502052 Business administration
- 508004 Intercultural communication
- 509017 Social studies of science
- 502003 Foreign trade
- 502015 Innovation management
- 502020 Market research
- 502025 Econometrics
- 502029 Product management
- 502051 Economic statistics
- 508013 Public relations
- 508015 Business communication
JKU Focus areas
- Digital Transformation
- Sustainable Development: Responsible Technologies and Management