Back to the roots of cause-related marketing – A systematic literature review of cooperation motives

Sandra Stötzer; Katharina Kaltenbrunner

doi:10.1007/s12208-024-00396-8

Back to the roots of cause-related marketing – A systematic literature review of cooperation motives

Sandra Stötzer
, Katharina Kaltenbrunner

Institute of Public and Nonprofit Management

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	713-734
Number of pages	22
Journal	International Review on Public and Nonprofit Marketing
Volume	21
Issue number	3
DOIs	https://doi.org/10.1007/s12208-024-00396-8
Publication status	Published - Feb 2024

Fields of science

303016 Hospital management
502 Economics
502009 Corporate finance
502011 Cooperative systems
502023 NPO research
502033 Accounting
502052 Business administration
505027 Administrative studies
502024 Public economy
502031 Public management

JKU Focus areas

Digital Transformation
Sustainable Development: Responsible Technologies and Management

Access to Document

10.1007/s12208-024-00396-8

Cite this

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title = "Back to the roots of cause-related marketing – A systematic literature review of cooperation motives",

author = "Sandra St{\"o}tzer and Katharina Kaltenbrunner",

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TY - JOUR

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AU - Stötzer, Sandra

AU - Kaltenbrunner, Katharina

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UR - https://www.scopus.com/pages/publications/85184866142

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JO - International Review on Public and Nonprofit Marketing

JF - International Review on Public and Nonprofit Marketing

IS - 3

ER -

Back to the roots of cause-related marketing – A systematic literature review of cooperation motives

Fields of science

JKU Focus areas

Access to Document

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Cite this