Back to the roots of cause-related marketing – A systematic literature review of cooperation motives

Sandra Stötzer, Katharina Kaltenbrunner

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	713-734
Number of pages	22
Journal	International Review on Public and Nonprofit Marketing
Volume	21
Issue number	3
DOIs	https://doi.org/10.1007/s12208-024-00396-8
Publication status	Published - Feb 2024

Fields of science

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