Attraktivitätsbewertung von Handelsagglomerationen im Zuge des Kauf-/Besuchsprozesses von Kunden

Translated title of the contribution: Evaluation of the Attractiveness of Retail Agglomerations on Site

Christoph Teller, Thomas Reutterer, Peter Schnedlitz

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Translated title of the contributionEvaluation of the Attractiveness of Retail Agglomerations on Site
Original languageGerman (Austria)
Title of host publicationInnovationen in Marketing und Handel
Editors Schnedlitz, Peter, Buber, Renate, Reutterer, Thomas, Schuh, Arnold, Teller, Christoph
Place of PublicationWien
PublisherLinde
Pages317-335
Number of pages18
ISBN (Print)978-3714300802
Publication statusPublished - 2006

Fields of science

  • 502 Economics
  • 502007 E-commerce
  • 502014 Innovation research
  • 502016 SME-research
  • 502019 Marketing
  • 502030 Project management
  • 502045 Behavioural economics
  • 502052 Business administration
  • 508004 Intercultural communication
  • 509017 Social studies of science
  • 502003 Foreign trade
  • 502015 Innovation management
  • 502020 Market research
  • 502025 Econometrics
  • 502029 Product management
  • 502051 Economic statistics
  • 508013 Public relations
  • 508015 Business communication

JKU Focus areas

  • Digital Transformation
  • Sustainable Development: Responsible Technologies and Management

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