Assessing the Boundary Spanning Activities of Retail Store Managers

Andrew Alexander, Christoph Teller

Research output: Working paper and reportsResearch report

Abstract

Final project report for the 2012 European Journal of Marketing Award for Research in Marketing (Academy of Marketing)
Original languageEnglish
Place of PublicationGuildford
PublisherAcademy of Marketing
Number of pages1
Publication statusPublished - 2013

Fields of science

  • 502 Economics
  • 502007 E-commerce
  • 502014 Innovation research
  • 502016 SME-research
  • 502019 Marketing
  • 502030 Project management
  • 502045 Behavioural economics
  • 502052 Business administration
  • 508004 Intercultural communication
  • 509017 Social studies of science
  • 502003 Foreign trade
  • 502015 Innovation management
  • 502020 Market research
  • 502025 Econometrics
  • 502029 Product management
  • 502051 Economic statistics
  • 508013 Public relations
  • 508015 Business communication

JKU Focus areas

  • Digital Transformation
  • Sustainable Development: Responsible Technologies and Management

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