An Examination of Food Waste as a Corporate Social Responsibility of the Retail and Wholesale Sector. Rediscovering the Essentiality of Marketing

Verena Gruber, Christina Holweg, Christoph Teller

Research output: Chapter in Book/Report/Conference proceedingConference proceedingspeer-review

Original languageEnglish
Title of host publicationProceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Conference
Editors Petruzzellis, Luca, Winer, Russell S.
Place of PublicationHeidelberg
PublisherSpringer Verlag
Pages411
Number of pages1
ISBN (Print)9783319298771
DOIs
Publication statusPublished - 2016

Fields of science

  • 502 Economics
  • 502007 E-commerce
  • 502014 Innovation research
  • 502016 SME-research
  • 502019 Marketing
  • 502030 Project management
  • 502045 Behavioural economics
  • 502052 Business administration
  • 508004 Intercultural communication
  • 509017 Social studies of science
  • 502003 Foreign trade
  • 502015 Innovation management
  • 502020 Market research
  • 502025 Econometrics
  • 502029 Product management
  • 502051 Economic statistics
  • 508013 Public relations
  • 508015 Business communication

JKU Focus areas

  • Digital Transformation
  • Sustainable Development: Responsible Technologies and Management

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