A story about a stupid person can make you act stupid (or smart): Behavioral assimilation (and contrast) as narrative impact

Markus Appel

Research output: Contribution to journal › Article › peer-review

Original languageEnglish
Pages (from-to)144-167
Number of pages25
JournalMedia Psychology
Volume14
DOIs
Publication statusPublished - 2011

Fields of science

  • 501001 General psychology
  • 501003 Occupational psychology
  • 501004 Differential psychology
  • 501 Psychology
  • 501016 Educational psychology
  • 501021 Social psychology
  • 501020 Legal psychology
  • 508007 Communication science
  • 508009 Media research

JKU Focus areas

  • Management and Innovation
  • Social Systems, Markets and Welfare States
  • Social and Economic Sciences (in general)

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