A Preface to the Proceedings of the 10th Colloquium on European Research in Retailing

Research output: Chapter in Book/Report/Conference proceeding › Conference proceedings

Original language	English
Title of host publication	Marketing Myopia Reloaded: Rediscovering Retail's Core.
Subtitle of host publication	Proceedings of the Colloquium on European Research in Retailing (CERR) 2026
Publisher	Teller, Christoph, Brusset, Xavier, Frasquet Del Toro, Marta, Kotzab, Herbert
Pages	2–3
Edition	1
ISBN (Electronic)	978-3-903480-15-5
Publication status	E-pub ahead of print - Jul 2026

Fields of science

@inproceedings{a11cae7402654819befdf1873ac99d25,

title = "A Preface to the Proceedings of the 10th Colloquium on European Research in Retailing",

author = "Christoph Teller",

year = "2026",

month = jul,

language = "English",

pages = "2{\textendash}3",

booktitle = "Marketing Myopia Reloaded: Rediscovering Retail's Core.",

publisher = "Teller, Christoph, Brusset, Xavier, Frasquet Del Toro, Marta, Kotzab, Herbert ",

edition = "1",

}

A Preface to the Proceedings of the 10th Colloquium on European Research in Retailing. / Teller, Christoph.
Marketing Myopia Reloaded: Rediscovering Retail's Core.: Proceedings of the Colloquium on European Research in Retailing (CERR) 2026. 1. ed. Teller, Christoph, Brusset, Xavier, Frasquet Del Toro, Marta, Kotzab, Herbert , 2026. p. 2–3.

Research output: Chapter in Book/Report/Conference proceeding › Conference proceedings

TY - GEN

T1 - A Preface to the Proceedings of the 10th Colloquium on European Research in Retailing

AU - Teller, Christoph

PY - 2026/7

Y1 - 2026/7

UR - https://cerr.sciencesconf.org/data/pages/CERR2026_Proceeddings_1.pdf

M3 - Conference proceedings

SP - 2

EP - 3

BT - Marketing Myopia Reloaded: Rediscovering Retail's Core.

PB - Teller, Christoph, Brusset, Xavier, Frasquet Del Toro, Marta, Kotzab, Herbert

ER -