A Model for Structuring Efficient Consumer Response Measures

Jesper Aastrup; Herbert Kotzab; David Grant; Christoph Teller; Mogens Bjerre

A Model for Structuring Efficient Consumer Response Measures

Jesper Aastrup
, Herbert Kotzab
, David Grant
, Christoph Teller
, Mogens Bjerre

Institute of Retailing, Sales and Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference proceedings › peer-review

Original language	English
Title of host publication	Conference Proceedings of the 14th International Conference on Research in the Distributive Trades (EAERCD 2007)
Editors	Zentes, Joachim, Morschett, Dirk, Schramm-Klein, Hanna
Place of Publication	Saarbrücken
Pages	2-32
Number of pages	30
Publication status	Published - 2007

Fields of science

502 Economics
502007 E-commerce
502014 Innovation research
502016 SME-research
502019 Marketing
502030 Project management
502045 Behavioural economics
502052 Business administration
508004 Intercultural communication
509017 Social studies of science
502003 Foreign trade
502015 Innovation management
502020 Market research
502025 Econometrics
502029 Product management
502051 Economic statistics
508013 Public relations
508015 Business communication

JKU Focus areas

Digital Transformation
Sustainable Development: Responsible Technologies and Management

Cite this

@inproceedings{5d8247e161fc4fec8dba4c0f8c127631,

title = "A Model for Structuring Efficient Consumer Response Measures",

author = "Jesper Aastrup and Herbert Kotzab and David Grant and Christoph Teller and Mogens Bjerre",

year = "2007",

language = "English",

pages = "2--32",

editor = "\{Zentes, Joachim, Morschett, Dirk, Schramm-Klein, Hanna\}",

booktitle = "Conference Proceedings of the 14th International Conference on Research in the Distributive Trades (EAERCD 2007)",

}

A Model for Structuring Efficient Consumer Response Measures. / Aastrup, Jesper; Kotzab, Herbert; Grant, David et al.
Conference Proceedings of the 14th International Conference on Research in the Distributive Trades (EAERCD 2007). ed. / Zentes, Joachim, Morschett, Dirk, Schramm-Klein, Hanna. Saarbrücken, 2007. p. 2-32.

Research output: Chapter in Book/Report/Conference proceeding › Conference proceedings › peer-review

TY - GEN

T1 - A Model for Structuring Efficient Consumer Response Measures

AU - Aastrup, Jesper

AU - Kotzab, Herbert

AU - Grant, David

AU - Teller, Christoph

AU - Bjerre, Mogens

PY - 2007

Y1 - 2007

M3 - Conference proceedings

SP - 2

EP - 32

BT - Conference Proceedings of the 14th International Conference on Research in the Distributive Trades (EAERCD 2007)

A2 - Zentes, Joachim, Morschett, Dirk, Schramm-Klein, Hanna, null

CY - Saarbrücken

ER -