@article{27a598cef446449ea024613161d5bd84,
title = "A Model for Structuring Efficient Consumer Response Measures",
keywords = "Austria, Denmark, Distribution channels and markets, Vertical marketing",
author = "Jesper Aastrup and Herbert Kotzab and David Grant and Christoph Teller and Mogens Bjerre",
year = "2008",
doi = "10.1108/09590550810883450",
language = "English",
volume = "36",
pages = "590--606",
journal = "International Journal of Retail \& Distribution Management",
issn = "0959-0552",
publisher = "Emerald",
number = "8",
}