A Case Study of Success Factors for Data Warehouse Implementation and Adoption in Sales Planning

Research output: Chapter in Book/Report/Conference proceedingConference proceedingspeer-review

Abstract

We present the case of the successful implementation of a data warehouse for support of the sales plan-ning process in an Austrian company. We investigate the factors that contributed to the success of the project. The key findings of this case study are as follows. First, highly-qualified external consultants may compensate insufficient qualification of internal staff. Of particular importance in that case is communi-cation between internal staff and external consultants. Second, user training compensates a lack of (perceived) usability of the software. Resistance of initially overwhelmed users may be overcome through training sessions. Finally, rather than acquire functionality that is not required, companies should ensure customizability of the acquired software, which is often more important than a plethora of features. Keywords: Business intelligence, critical success factor analysis
Original languageEnglish
Title of host publicationProceedings of the 23rd Americas Conference on Information Systems (AMCIS 2017), August 10-12, 2017, Boston, Mass., U.S.A.
Place of PublicationOnline: http://aisel.aisnet.org/amcis2017/DataScience/Presentations/34/
PublisherAssociation for Information Systems (AIS)
Number of pages12
Publication statusPublished - Aug 2017

Fields of science

  • 102 Computer Sciences
  • 102010 Database systems
  • 102015 Information systems
  • 102016 IT security
  • 102025 Distributed systems
  • 102027 Web engineering
  • 102028 Knowledge engineering
  • 102030 Semantic technologies
  • 102033 Data mining
  • 502050 Business informatics
  • 503008 E-learning

JKU Focus areas

  • Computation in Informatics and Mathematics
  • Management and Innovation

Cite this