Project Details
Status | Finished |
---|---|
Effective start/end date | 01.02.2010 → 31.01.2014 |
Fields of science
- 502019 Marketing
- 502020 Market research
- 502052 Business administration
- 502016 SME-research
- 502015 Innovation management
- 502014 Innovation research
- 502029 Product management
- 502 Economics
JKU Focus areas
- Digital Transformation