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The impact of digitalisation on the configuration of successful business models of B2B companies: A cross-country empirical comparision
Zhang, Rui
(Researcher)
Werani, Thomas
(PI)
Institute of Retailing, Sales and Marketing
Department of Business-to-Business Marketing
Project
:
Contract research
›
Industry project
Overview
Project Details
Status
Active
Effective start/end date
01.03.2021
→
31.12.2026
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Fields of science
502 Economics