The Evolution of the B2B Customer Journey: How Does Digitalization Change the Roles of Marketing and Sales in B2B Markets

Weber, Vanessa (Researcher)
Werani, Thomas (PI)

Department of Business-to-Business Marketing

Project: Contract research › Industry project

Status	Active
Effective start/end date	03.01.2022 → 31.12.2025

Collaborative partners

Johannes Kepler University Linz (lead)
Fronius International GmbH (Project partner)
voestalpine Stahl GmbH (Project partner)

Fields of science

502029 Product management
502019 Marketing
502 Economics
502016 SME-research
502052 Business administration
502020 Market research
502014 Innovation research
502015 Innovation management

JKU Focus areas

Digital Transformation