Project Details
Description
The social, strategic and institutional processes and mechanisms are investigated which allowed grappa, a low class Italian spirit, to be transformed into a top quality market category. We are interested in understanding the processes of combination, conflict and disguise used by competing entrepreneurial coalitions and a social movement in order to accomplish this end. More generally we put our attention on recategorization as institutional change processes.
| Status | Finished |
|---|---|
| Effective start/end date | 01.01.2009 → 31.12.2012 |
Fields of science
- 502043 Business consultancy
- 502044 Business management
- 502030 Project management
- 502052 Business administration
- 502014 Innovation research
- 506 Political Science
- 502012 Industrial management
- 502015 Innovation management
- 502029 Product management
- 502 Economics
- 502036 Risk management
- 502026 Human resource management
- 506009 Organisation theory
JKU Focus areas
- Sustainable Development: Responsible Technologies and Management
- Digital Transformation