Branding of universities

  • Drori, Gili (Researcher)
  • Oberg, Achim (Researcher)
  • Delmestri, Giuseppe (PI)

Project: OtherProject from scientific scope of research unit

Project Details

Description

Image and identity of universities are connected and this appears clear when looking at their web sites. Why do universities hide their medieval seal from the home page as soon as they develop into “organizations”? Is their internal governance connected to their image? Why do ancient buildings disappear from websites? And how is it that mission and vision statements all of sudden appear in websites?
StatusFinished
Effective start/end date01.01.200931.12.2013

Fields of science

  • 502043 Business consultancy
  • 502044 Business management
  • 502030 Project management
  • 502052 Business administration
  • 502014 Innovation research
  • 506 Political Science
  • 502012 Industrial management
  • 502015 Innovation management
  • 502029 Product management
  • 502 Economics
  • 502036 Risk management
  • 502026 Human resource management
  • 506009 Organisation theory

JKU Focus areas

  • Sustainable Development: Responsible Technologies and Management
  • Digital Transformation