Auswirkungen der Digitalisierung auf die Kundenbeziehungen und das Kundenbeziehungsmanagement in Industriegütermärkten

Hochmayr, Maria (Researcher)
Werani, Thomas (PI)

Department of Business-to-Business Marketing

Project: Contract research › Industry project

Status	Finished
Effective start/end date	01.01.2018 → 31.12.2021

Collaborative partners

Johannes Kepler University Linz (lead)
Fronius International GmbH (Project partner)
voestalpine Stahl GmbH (Project partner)

Fields of science

502029 Product management
502019 Marketing
502 Economics
502016 SME-research
502052 Business administration
502020 Market research
502014 Innovation research
502015 Innovation management

JKU Focus areas

Digital Transformation