Thomas Werani

The evolution of the B2B customer journey: How does digitalization change the roles of marketing and sales in B2B markets?
Weber, V. & Werani, T., 2024, CBIM 2024 International Conference – Book of Abstracts, June 12-14. 3 p.
Research output: Chapter in Book/Report/Conference proceeding › Conference proceedings › peer-review
Digitalisierung: Fallstudien, Tools und Erkenntnisse für das digitale Zeitalter
Schallmo, D. (Editor), Lang, K. (Editor), Werani, T. (Editor) & Krumay, B. (Editor), 2023, Wiesbaden: Springer Gabler. (Schwerpunkt Business Model Innovation)
Research output: Book › Anthology
Profitable Transformation
Werani, T., 2022, In: return - Transformation und Turnaround im Unternehmen. 2 p.
Research output: Contribution to journal › Article
Digitale Transformation von Geschäftsmodellen: Grundlagen, Instrumente und Best Practices
Schallmo, D. (Editor), Rusnjak, A. (Editor), Anzengruber, J. (Editor), Werani, T. (Editor) & Jünger, M. (Editor), 2021, Wiesbaden: Springer Gabler.
Research output: Book › Anthology
Planung von Digitalisierungsmaßnahmen in Business-to-Business-Märkten: Ein integrativer Ansatz
Werani, T., Brendel-Schauberger, A., Ebner-Kaplinger, G. & Martinek-Kuchinka, P., 2021, Digitale Transformation von Geschäftsmodellen: Grundlagen, Instrumente und Best Practices. Wiesbaden: Springer Gabler, p. 225-244 20 p.
Research output: Chapter in Book/Report/Conference proceeding › Chapter

The Evolution of the B2B Customer Journey: How Does Digitalization Change the Roles of Marketing and Sales in B2B Markets
Weber, V. (Researcher) & Werani, T. (PI)
03.01.2022 → 31.12.2025
Project: Contract research › Industry project
Kundenzufriedenheits-, Ersatzteil- und Servicepartnerstudie ISC
Hochmayr, M. (Researcher) & Werani, T. (PI)
01.05.2019 → 31.07.2019
Project: Contract research › Industry project
Auswirkungen der Digitalisierung auf die Kundenbeziehungen und das Kundenbeziehungsmanagement in Industriegütermärkten
Hochmayr, M. (Researcher) & Werani, T. (PI)
01.01.2018 → 31.12.2021
Project: Contract research › Industry project
Kundenzufriedenheits- und Ersatzteilstudie ISC
Schauberger, A. (Researcher) & Werani, T. (PI)
10.01.2017 → 28.02.2017
Project: Contract research › Industry project
Ertragsmodelle Ebner
Schauberger, A. (Researcher) & Werani, T. (PI)
02.01.2017 → 28.04.2017
Project: Contract research › Industry project

Digitale Geschäftsmodelle
Werani, T. (Speaker)
15 Oct 2024
Activity: Talk or presentation › Other talk or presentation › science-to-public
The evolution of the B2B customer journey: How does digitalization change the roles of marketing and sales in B2B markets?
Weber, V. (Speaker) & Werani, T. (Speaker)
13 Jun 2024
Activity: Talk or presentation › Contributed talk › science-to-science
medianet: Round Table „ Data Driven Marketing vs. Gießkannen-Marketing
Werani, T. (Speaker)
22 Nov 2023
Activity: Talk or presentation › Invited talk › science-to-public
Wie Sie mit dem DigiPlanner Ihr B2B-Geschäftsmodell erfolgreich digital transformieren
Werani, T. (Speaker)
10 Oct 2019
Activity: Talk or presentation › Other talk or presentation › science-to-public
Vom wertbasierten B2B-Marketing zum Value-Based Selling
Werani, T. (Speaker)
25 Apr 2019
Activity: Talk or presentation › Other talk or presentation › science-to-public

Research output