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Kathrin Mayr

Dr., BA MA

  • Institute of Retailing, Sales and Marketing
 https://orcid.org/0000-0002-6602-0827
  • Emailkathrin.mayrjkuat
  • Overview
  • Network
  • Research output (15)
  • Projects (2)
  • Activities (27)
  • Datasets (2)
  • Prizes (5)
  • Press/Media (1)
  • Supervised Work (9)

Research output

  • 7 Article
  • 5 Conference proceedings
  • 2 Research report
  • 1 Doctoral thesis
  • Return fees in online retailing - Psychological mechanisms across fee designs and product categories

    Mayr, K., Amsl, S., Schwendtner, T., Kotzab, H. & Teller, C., Feb 2026, In: Journal of Retailing and Consumer Services. 89, Part B, p. 1-15 15 p., 104652.

    Research output: Contribution to journal › Article › peer-review

    Open Access
  • Beware of the customer: Managing customer deviance in last mile logistics

    Mayr, K., Heininger, R., Teller, C. & Stary, C., Nov 2025, In: International Journal of Production Economics. 289, 19 p., 109796.

    Research output: Contribution to journal › Article › peer-review

    Open Access
  • Retail Loyalty at Risk: Work Conditions that Matter

    Weidinger, S., Mayr, K. & Teller, C., Jun 2025, Proceedings of the Colloquium on European Research in Retailing (CERR) 2025: Book of Abstracts. Jafari, H., Brusset, X., Frasquet, M., Teller, C. & Kotzab, H. (eds.). 1 ed. Jönköping University, Jönköping, Sweden: Colloquium on European Retail Research (CERR), p. 145-149 5 p.

    Research output: Chapter in Book/Report/Conference proceeding › Conference proceedings › peer-review

  • Unattended, Autonomous Retail Stores and the Vitality of Rural Centres

    Schwendtner, T., Teller, C., Mayr, K. & Wood, S., Jun 2025, Proceedings of the 9th Colloquium on European Research in Retailing (CERR) 2025: Book of Abstracts. Jafari, H., Brusset, X., Frasquet, M., Teller, C. & Kotzab, H. (eds.). 1 ed. Jönköping University, Jönköping, Sweden: Colloquium on European Retail Research (CERR), p. 15-19 5 p.

    Research output: Chapter in Book/Report/Conference proceeding › Conference proceedings › peer-review

  • Channel-switching behaviour and customer deviance

    Mayr, K. & Teller, C., 09 Dec 2024, In: International Journal of Retail & Distribution Management. 52, 10-11, p. 1073-1091 19 p.

    Research output: Contribution to journal › Article › peer-review

    Open Access
View all 15 research outputs

Projects

  • 2 Finished
  • Trend-Report #2: Umwelt

    Di Pietro, S. (Researcher), Mayr, K. (Researcher), Obermair, M. (Researcher), Schwendtner, T. (Researcher), Gittenberger, E. (PI) & Teller, C. (PI)

    01.07.2021 → 31.12.2021

    Project: Funded research › Other sponsors

  • Trend-Report #1: Servitisation

    Di Pietro, S. (Researcher), Mayr, K. (Researcher), Obermair, M. (Researcher), Schwendtner, T. (Researcher), Gittenberger, E. (PI) & Teller, C. (PI)

    01.01.2021 → 30.06.2022

    Project: Funded research › Other sponsors

Activities

  • 22 Editorial work
  • 3 Invited talk
  • 2 Contributed talk
  • Elsevier Ltd. (Publisher)

    Mayr, K. (Reviewer)

    03 Feb 2026

    Activity: Publication peer-review and editorial work › Editorial work

  • Paper Review for Behavioral Science (Journal or book series)

    Mayr, K. (Reviewer)

    03 Feb 2026

    Activity: Publication peer-review and editorial work › Editorial work

  • Review for Journal of Retail and Distribution Management (Journal or book series)

    Mayr, K. (Reviewer)

    03 Feb 2026

    Activity: Publication peer-review and editorial work › Editorial work

  • Springer Nature (Publisher)

    Mayr, K. (Reviewer)

    22 Jan 2026

    Activity: Publication peer-review and editorial work › Editorial work

  • Elsevier (Publisher)

    Mayr, K. (Reviewer)

    22 Jan 2026

    Activity: Publication peer-review and editorial work › Editorial work

View all 27 activities

Datasets

  • Customer deviance within retailing: Manager's emotional support and employees' affective wellbeing

    Mayr, K. (Creator) & Teller, C. (Contributor), Elsevier, 26 Mar 2025

    DOI: 10.1016/j.jretconser.2023.103291, http://dx.doi.org/10.13140/RG.2.2.28615.20642

    Dataset

  • Read me file - data analysis Customer deviance in retailing

    Mayr, K. (Creator) & Teller, C. (Creator), Research Gate, 02 Apr 2025

    DOI: 10.13140/RG.2.2.23785.20324, https://www.researchgate.net/publication/390426100_READ_ME_FILE_-_Customer_deviance_in_retailing

    Dataset

Prizes

  • ECR Academic Student Award

    Mayr, K. (Recipient), 2024

    Prize: Prize, award or honor

  • FOSTERING SOCIO – ECOLOGICAL CHANGE OF CUSTOMER BEHAVIOUR THROUGH SERVICE ROBOTS

    Mayr, K. (Recipient), 15 Mar 2025

    Prize: Fellowship

  • JKU Young Researcher Award

    Mayr, K. (Recipient), 2023

    Prize: Prize, award or honor

  • Rising Scholar Award

    Mayr, K. (Recipient), 25 Sept 2025

    Prize: Prize, award or honor

  • Scholarship of the Dr. Sohmen Far East Foundation

    Mayr, K. (Recipient), 2021

    Prize: Prize, award or honor

    File

Press/Media

  • Der Wert ethischer tugendhafter Verhaltensweisen

    Mayr, K.

    12.01.2024

    1 Media contribution

    Press/Media

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