Research output per year
Research output per year
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Managing Consumer Trust in E-Commerce: Evidence from Advanced versus Emerging Markets
Quintus, M., Mayr, K., Hofer, K. & Yen-Ting, H. C., Aug 2024, In: International Journal of Retail & Distribution Management. 52, 10-11, p. 1038-1056 19 p.Research output: Contribution to journal › Article
Open Access -
Purchase intention of brands with corporate social responsibility among generations Y and Z consumers in Chile
Bianchi, C., Hofer, K. & Saleh, M. A., Nov 2024, In: Corporate Social Responsibility and Environmental Management. 31, 6, p. 6246-6259 14 p.Research output: Contribution to journal › Article › peer-review
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Motives for attending cardiovascular health promotion events: An explorative analysis of the austrian “Heart Health Day”
Martin, S., Hofer, K. & Grüb-Martin, B., Mar 2023, In: International Review on Public and Nonprofit Marketing. 20, 1, p. 169-192 24 p.Research output: Contribution to journal › Article › peer-review
Open Access -
Self-recovery after self-service technology failures: do motivations and self-efficacy matter?
Chiu, Y. T. H., Nguyen, D. M. & Hofer, K., 27 Nov 2023, In: International Journal of Retail and Distribution Management. 51, 9/10, p. 1195-1212 18 p.Research output: Contribution to journal › Article › peer-review
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Achieving high international market performance via simple vs complex configuration of international managerial network ties: A set theoretic approach across two countries
Nagy, G., Bilgin Wührer, Z., Akrout, H., Lioliou, E., Hofer, K. & Beracs, J., 2022, In: Journal of Small Business Management. 62, 1, p. 283-330 48 p.Research output: Contribution to journal › Article › peer-review
Projects
- 4 Finished
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Reputation Measurement of Timber Constructions
Hofer, K. (Researcher) & Wührer, G. (PI)
01.10.2016 → 30.11.2017
Project: Contract research › Industry project
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Reputation Measurement of Wood Buildings
Hofer, K. (Researcher) & Wührer, G. (PI)
01.10.2016 → 31.10.2017
Project: Funded research › Other mainly public funds
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Preisstrategien im Export
Hofer, K. (Researcher), Niehoff-Höckner, L. (Researcher) & Wührer, G. (PI)
07.01.2014 → 18.12.2015
Project: Other › Project from scientific scope of research unit
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Internationalisierung von KMU nach Zentral- und Osteuropa
Gruber-Mücke, T. (PI) & Hofer, K. (PI)
01.10.2009 → 30.12.2010
Project: Contract research › Industry project
Activities
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Aktuelle Marketinginsights
Hofer, K. (Speaker)
17 Sept 2024Activity: Talk or presentation › Other talk or presentation › science-to-public
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Trust in online shopping in advanced versus emerging markets
Hofer, K. (Speaker)
11 Jun 2024Activity: Talk or presentation › Contributed talk › science-to-science
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Associate Editor Journal of Global Marketing (Journal or book series)
Hofer, K. (Editor)
01 Jun 2024 → 31 Dec 2024Activity: Publication peer-review and editorial work › Editorial work
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Effects of Retail Evironments on Self-Concept
Hofer, K. (Speaker)
13 Mar 2024Activity: Talk or presentation › Invited talk › science-to-science
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CSR and brand consequences: A study among fashion consumers in advanced and emerging markets
Hofer, K. (Speaker)
07 Jan 2024Activity: Talk or presentation › Contributed talk › science-to-science