Research output per year
Research output per year
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How Informal Institutions Facilitate the Transformation of Entrepreneurial Capabilities into International Business Performance: A Two-Country Comparison using Configuration Approach
Nagy, G., Bilgin Wührer, Z., Akrout, H., Beracs, J., Hofer, K. & Wührer, G., 2019, Proceedings of the 48th EMAC Annual Conference. 7 p.Research output: Chapter in Book/Report/Conference proceeding › Conference proceedings › peer-review
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The Dynamics of Marketing Theses Content in an Emerging Market Country - The Case of Turkey
Bilgin Wührer, Z. & Wührer, G., 2018, Proceedings of the EMAC Conference 2018. 7 p.Research output: Chapter in Book/Report/Conference proceeding › Conference proceedings › peer-review
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Visiting Behaviour of All-inclusive Card Users in Tourism - Segmenting Similarities and Differences on a Large Scale Basis
Schmidt, L., Wührer, G. & Niehoff-Höckner, L., 2018, Proceedings of the EMAC Conference 2018. 7 p.Research output: Chapter in Book/Report/Conference proceeding › Conference proceedings › peer-review
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Zusatzleistungen in der Sonderklasse - Ansätze zu einer innovativen Gestaltung von Angeboten im Gesundheitsbereich
Wührer, G., Feb 2018, In: Zeitschrift für Gesundheitspolitik (ZGP). 21 p.Research output: Contribution to journal › Article
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Marketingwissen im Praxis-Transfer – Beiträge des Instituts für Handel, Absatz und Marketing in den letzten 50 Jahren durch Diplom- und Masterarbeiten
Wührer, G. (Editor), 2017, Wien: Böhlau Verlag 2017.Research output: Book › Anthology
Projects
- 9 Finished
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Evaluierung von Messinstrumenten zur Personalentwicklungswirkung
Wührer, G. (PI)
01.03.2017 → 31.07.2017
Project: Funded research › Other mainly public funds
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Reputation Measurement of Timber Constructions
Hofer, K. (Researcher) & Wührer, G. (PI)
01.10.2016 → 30.11.2017
Project: Contract research › Industry project
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Reputation Measurement of Wood Buildings
Hofer, K. (Researcher) & Wührer, G. (PI)
01.10.2016 → 31.10.2017
Project: Funded research › Other mainly public funds
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SalzburgLand Card - Big Data in Tourism
Niehoff-Höckner, L. (Researcher) & Wührer, G. (PI)
24.11.2015 → 30.04.2016
Project: Contract research › Industry project
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Preisstrategien im Export
Hofer, K. (Researcher), Niehoff-Höckner, L. (Researcher) & Wührer, G. (PI)
07.01.2014 → 18.12.2015
Project: Other › Project from scientific scope of research unit
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A Critical Reflection of the Relative Position of ‘Liability of Foreignness’ and ‘Value of Diversity’ in International Business Studies - A Visualized Approach based on AIB Conference Proceedings Proceedings 2006-2015
Wührer, G. (Speaker) & Bilgin Wührer, Z. (Speaker)
03 Dec 2016Activity: Talk or presentation › Contributed talk › unknown
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Die Stellung von Marketing in Wissenschaft und Gesellschaft
Wührer, G. (Speaker)
23 Sept 2016Activity: Talk or presentation › Invited talk › unknown
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“Macromarketing is what Macromarketers do”, so what did Macromarketers do? A bibliometric Analysis of the Journal of Macromarketing
Wooliscroft, B. (Speaker) & Wührer, G. (Speaker)
14 Jul 2016Activity: Talk or presentation › Contributed talk › unknown
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Mythen und Tatsachen zur Kundenbindung – Ansatzpunkte erfolgreichen Beziehhungsmanagements
Wührer, G. (Speaker)
25 Nov 2015Activity: Talk or presentation › Invited talk › unknown
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World of Mouth - Kunden werben Kunden - Kundenempfehlungen
Wührer, G. (Speaker)
30 Sept 2015Activity: Talk or presentation › Invited talk › unknown