Projects per year
Organisation profile
Fields of science
- 502007 E-commerce
- 502029 Product management
- 502019 Marketing
- 502 Economics
- 502016 SME-research
- 502030 Project management
- 502052 Business administration
- 502020 Market research
- 502003 Foreign trade
- 502014 Innovation research
- 502025 Econometrics
- 502015 Innovation management
- 508013 Public relations
- 509017 Social studies of science
- 502045 Behavioural economics
- 508004 Intercultural communication
- 508015 Business communication
- 502051 Economic statistics
JKU Focus areas
- Digital Transformation
- Sustainable Development: Responsible Technologies and Management
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The Evolution of the B2B Customer Journey: How Does Digitalization Change the Roles of Marketing and Sales in B2B Markets
Weber, V. (Researcher) & Werani, T. (PI)
03.01.2022 → 31.12.2025
Project: Contract research › Industry project
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The impact of digitalisation on the configuration of successful business models of B2B companies: A cross-country empirical comparision
Zhang, R. (Researcher) & Werani, T. (PI)
01.03.2021 → 31.12.2026
Project: Contract research › Industry project
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Konjuktur im Handel-I. Quartal 2023. Hohe Inflation und reales Umsatzminus.
Gittenberger, E. (Researcher), Kleissner, A. (Researcher) & Voithofer, P. (PI)
18.12.2023 → 18.12.2023
Project: Contract research › Other contract research
Research output
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AI-driven personalized customer loyalty programs for an regional Austrian online marketplace.
Markic, E., 2025Research output: Thesis › Master's / Diploma thesis
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Analysis of Service Failures within the Austrian Fashion Retailing - Online and Offline
Thalhammer, S., 2025, 130 p.Research output: Thesis › Master's / Diploma thesis
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Auswirkung von Unternehmensreaktionen auf negative Online-Kundenbewertungen auf das Kundenvertrauen in der Hotellerie.
Stockhammer, C., 2025Research output: Thesis › Master's / Diploma thesis
Activities
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Journal of Marketing Management (Journal or book series)
Teller, C. (Reviewer)
30 Nov 2025Activity: Publication peer-review and editorial work › Publication Peer-review
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The evolution of the B2B customer journey: How does digitalization change the roles and tasks of marketing and sales in B2B markets?
Weber, V. (Speaker)
01 Oct 2025Activity: Talk or presentation › Invited talk › science-to-science
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The Value Concept as Cornerstone of B2B Marketing
Werani, T. (Speaker)
01 Oct 2025Activity: Talk or presentation › Invited talk › science-to-science
Prizes
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Best Paper Award
Weber, V. (Recipient) & Werani, T. (Recipient), 13 Jun 2024
Prize: Prize, award or honor
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Press/Media
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Wo man am 8. Dezember einkaufen kann: "Rechnet sich nur, wo der Bär steppt"
03.12.2025
1 item of Media coverage
Press/Media
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Dynamic Pricing-Ein Abend zwischen Wissenschaft und Praxis
29.11.2025
1 item of Media coverage
Press/Media
Datasets
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Customer deviance within retailing: Manager's emotional support and employees' affective wellbeing
Mayr, K. (Creator) & Teller, C. (Contributor), Elservier, 26 Mar 2025
DOI: 10.1016/j.jretconser.2023.103291, http://dx.doi.org/10.13140/RG.2.2.28615.20642
Dataset
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Read me file - data analysis Customer deviance in retailing
Mayr, K. (Creator) & Teller, C. (Creator), Research Gate, 02 Apr 2025
DOI: 10.13140/RG.2.2.23785.20324, https://www.researchgate.net/publication/390426100_READ_ME_FILE_-_Customer_deviance_in_retailing
Dataset