Department of International Marketing

Websitehttps://www.jku.at/en/institute-for-retailing-sales-and-marketing/about-us/organization/department-marketing-for-emerging-markets/

Fields of science

502 Economics

JKU Focus areas

Digital Transformation
Sustainable Development: Responsible Technologies and Management

Katharina Hofer
- Katharina.Hoferjkuat
- Department of International Marketing
- Institute of Retailing, Sales and Marketing
Person
Christoph Teller
- christoph.tellerjkuat
Person

63 Master's / Diploma thesis
10 Article
7 Conference proceedings
1 Chapter

Auswirkung von Unternehmensreaktionen auf negative Online-Kundenbewertungen auf das Kundenvertrauen in der Hotellerie.
Stockhammer, C., 2025
Research output: Thesis › Master's / Diploma thesis
Corporate Social Responsibility and Generation Z Purchase Intentions: A Cross-National Study
Bianchi, C., Hofer, K. & Saleh, M. A., 2025, (E-pub ahead of print) In: Corporate Social Responsibility and Environmental Management. p. 1 16 p.
Research output: Contribution to journal › Article › peer-review
Customer Engagement in traditional banking: How can young people be reached in a digital era?
Fettinger, A., 2025, 93 p.
Research output: Thesis › Master's / Diploma thesis

Praxisdialog: KH Barmherzige Brüder: Marketing im Krankenhaus – Kommunikation mit Verantwortung: Barbara Siebert, Julia Herzog, BSc, MSc (KH Barmherzige Brüder, Linz)
Teller, C. (Organiser) & Hofer, K. (Moderation)
14 Oct 2025
Activity: Participating in or organising an event › Organising a conference, workshop, ...
Crafting Excellence: Publishing Tips from the Editors of the Journal of Global Marketing
Hofer, K. (Speaker) & Manrai, A. (Speaker)
03 Jul 2025
Activity: Talk or presentation › Contributed talk › science-to-science
Praxisdialog: KI-Transformation der Kommunikation
Teller, C. (Organiser) & Hofer, K. (Moderation)
18 Mar 2025
Activity: Participating in or organising an event › Organising a conference, workshop, ...

Best Paper Award American Marketing Association Global Marketing SIG Conference
Hofer, K. (Recipient), Niehoff-Höckner, L. (Recipient), Totzek, D. (Recipient) & Frantz, M. E. (Recipient), 2017
Prize: Prize, award or honor
Best Paper Award Consortium for International Marketing Research Conference
Hofer, K. (Recipient) & Bianchi, C. (Recipient), 2023
Prize: Prize, award or honor

Customer deviance within retailing: Manager's emotional support and employees' affective wellbeing
Mayr, K. (Creator) & Teller, C. (Contributor), Elservier, 26 Mar 2025
DOI: 10.1016/j.jretconser.2023.103291, http://dx.doi.org/10.13140/RG.2.2.28615.20642
Dataset