Projects per year
Organisation profile
Fields of science
- 502029 Product management
- 502019 Marketing
- 502 Economics
- 502016 SME-research
- 502052 Business administration
- 502020 Market research
- 502014 Innovation research
- 502015 Innovation management
JKU Focus areas
- Digital Transformation
Profiles
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The Evolution of the B2B Customer Journey: How Does Digitalization Change the Roles of Marketing and Sales in B2B Markets
Weber, V. (Researcher) & Werani, T. (PI)
03.01.2022 → 31.12.2025
Project: Contract research › Industry project
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The impact of digitalisation on the configuration of successful business models of B2B companies: A cross-country empirical comparision
Zhang, R. (Researcher) & Werani, T. (PI)
01.03.2021 → 31.12.2026
Project: Contract research › Industry project
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Kundenzufriedenheits-, Ersatzteil- und Servicepartnerstudie ISC
Hochmayr, M. (Researcher) & Werani, T. (PI)
01.05.2019 → 31.07.2019
Project: Contract research › Industry project
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Price Negotiations and Game Theory in Procurement - Mastering a Monopoly Position. The Case of Engel Austria Gmbh.
Fachberger, S., 2025Research output: Thesis › Master's / Diploma thesis
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Development of a value-based marketing approach for i digital business solution. The case of KEBA´s AI-based software KAI
Oberhauser, L. M., 2024Research output: Thesis › Master's / Diploma thesis
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The evolution of the B2B customer journey: How does digitalization change the roles of marketing and sales in B2B markets?
Weber, V. & Werani, T., 2024, CBIM 2024 International Conference – Book of Abstracts, June 12-14. 3 p.Research output: Chapter in Book/Report/Conference proceeding › Conference proceedings › peer-review
Activities
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The evolution of the B2B customer journey: How does digitalization change the roles and tasks of marketing and sales in B2B markets?
Weber, V. (Speaker)
01 Oct 2025Activity: Talk or presentation › Invited talk › science-to-science
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The Value Concept as Cornerstone of B2B Marketing
Werani, T. (Speaker)
01 Oct 2025Activity: Talk or presentation › Invited talk › science-to-science
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IBP - Final Presentation and Event
Weber, V. (Organiser), Werani, T. (Organiser) & Gittenberger, E. (Participant)
03 Jul 2025Activity: Participating in or organising an event › Organising a conference, workshop, ...
Prizes
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Best Paper Award
Weber, V. (Recipient) & Werani, T. (Recipient), 13 Jun 2024
Prize: Prize, award or honor
Press/Media
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Data Driven Marketing oder die Gießkanne: Wie sollen Konsumenten angesprochen werden, um aus ihnen treue Kunden zu machen? Die Marketingprofis wissen, was notwendig ist.
07.12.2023
1 item of Media coverage
Press/Media
Datasets
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Customer deviance within retailing: Manager's emotional support and employees' affective wellbeing
Mayr, K. (Creator) & Teller, C. (Contributor), Elservier, 26 Mar 2025
DOI: 10.1016/j.jretconser.2023.103291, http://dx.doi.org/10.13140/RG.2.2.28615.20642
Dataset