Department of Business-to-Business Marketing

Websitehttps://www.jku.at/en/institute-for-retailing-sales-and-marketing/about-us/organization/department-business-to-business-marketing/

Fields of science

502029 Product management
502019 Marketing
502 Economics
502016 SME-research
502052 Business administration
502020 Market research
502014 Innovation research
502015 Innovation management

JKU Focus areas

Digital Transformation

Christoph Teller
- christoph.tellerjkuat
Person
Vanessa Weber
- vanessa.weberjkuat
- Department of Business-to-Business Marketing
Person
Thomas Werani
- Thomas.Weranijkuat
- Department of Business-to-Business Marketing
- Institute of Retailing, Sales and Marketing
Person

1 Active
16 Finished

The Evolution of the B2B Customer Journey: How Does Digitalization Change the Roles of Marketing and Sales in B2B Markets
Weber, V. (Researcher) & Werani, T. (PI)
03.01.2022 → 31.12.2025
Project: Contract research › Industry project
Kundenzufriedenheits-, Ersatzteil- und Servicepartnerstudie ISC
Hochmayr, M. (Researcher) & Werani, T. (PI)
01.05.2019 → 31.07.2019
Project: Contract research › Industry project
Auswirkungen der Digitalisierung auf die Kundenbeziehungen und das Kundenbeziehungsmanagement in Industriegütermärkten
Hochmayr, M. (Researcher) & Werani, T. (PI)
01.01.2018 → 31.12.2021
Project: Contract research › Industry project

22 Chapter
11 Article
5 Anthology
5 Conference proceedings
More
- 2 Monograph

The evolution of the B2B customer journey: How does digitalization change the roles of marketing and sales in B2B markets?
Weber, V. & Werani, T., 2024, CBIM 2024 International Conference – Book of Abstracts, June 12-14. 3 p.
Research output: Chapter in Book/Report/Conference proceeding › Conference proceedings › peer-review
Digitalisierung: Fallstudien, Tools und Erkenntnisse für das digitale Zeitalter
Schallmo, D. (Editor), Lang, K. (Editor), Werani, T. (Editor) & Krumay, B. (Editor), 2023, Wiesbaden: Springer Gabler. (Schwerpunkt Business Model Innovation)
Research output: Book › Anthology
Profitable Transformation
Werani, T., 2022, In: return - Transformation und Turnaround im Unternehmen. 2 p.
Research output: Contribution to journal › Article

60 Other talk or presentation
9 Contributed talk
6 Invited talk

Digitale Geschäftsmodelle
Werani, T. (Speaker)
15 Oct 2024
Activity: Talk or presentation › Other talk or presentation › science-to-public
The evolution of the B2B customer journey: How does digitalization change the roles of marketing and sales in B2B markets?
Weber, V. (Speaker) & Werani, T. (Speaker)
13 Jun 2024
Activity: Talk or presentation › Contributed talk › science-to-science
medianet: Round Table „ Data Driven Marketing vs. Gießkannen-Marketing
Werani, T. (Speaker)
22 Nov 2023
Activity: Talk or presentation › Invited talk › science-to-public

Data Driven Marketing oder die Gießkanne: Wie sollen Konsumenten angesprochen werden, um aus ihnen treue Kunden zu machen? Die Marketingprofis wissen, was notwendig ist.
Werani, T.
07.12.2023
1 item of Media coverage
Press/Media

Customer deviance within retailing: Manager's emotional support and employees' affective wellbeing
Mayr, K. (Creator) & Teller, C. (Contributor), Elservier, 26 Mar 2025
DOI: 10.1016/j.jretconser.2023.103291, http://dx.doi.org/10.13140/RG.2.2.28615.20642
Dataset