Willigness-to-Pay and the Buying Center

Activity: Talk or presentation › Contributed talk › unknown

Period20 Jun 2008
Event title1st French - German - Swiss Workshop on B2B Marketing
Event typeConference
LocationSwitzerlandShow on map

Fields of science

  • 502029 Product management
  • 502019 Marketing
  • 502 Economics
  • 502016 SME-research
  • 502052 Business administration
  • 502020 Market research
  • 502014 Innovation research
  • 502015 Innovation management