What makes online word-of mouth referrals effective? Impact of relationship aspects and senders' characteristics

  • Anja Wiesner (Speaker)

Activity: Talk or presentationContributed talkunknown

Period24 Jul 2008
Event titleunbekannt/unknown
Event typeConference
LocationGermanyShow on map

Fields of science

  • 501015 Organisational psychology
  • 501003 Occupational psychology
  • 501 Psychology
  • 501012 Media psychology