To Be The Hub or Not: Explaining the Diffusion of Communication Apps

Activity: Talk or presentation › Contributed talk › science-to-science

Description

Communication apps can be a major factor in a digital strategy based on being a data and communication hub, and therefore understanding their diffusion and growth is of high importance. In this paper, we provide a list of factors and concepts that drive their growth, but can also be used to differentiate between apps, in order to understand why some are successful, but at the same time limited to certain countries or regions. With the conceptual diffusion model proposed based on these factors, we contribute to our understanding of the dynamics in the network economy, as well as enable future quantitative research into this topic.
Period09 Nov 2017
Event titleCENTERIS
Event typeConference
LocationSpainShow on map

Fields of science

  • 502007 E-commerce
  • 305909 Stress research
  • 102006 Computer supported cooperative work (CSCW)
  • 102016 IT security
  • 301401 Brain research
  • 501016 Educational psychology
  • 503008 E-learning
  • 102 Computer Sciences
  • 303026 Public health
  • 502032 Quality management
  • 502043 Business consultancy
  • 502044 Business management
  • 502030 Project management
  • 501030 Cognitive science
  • 602036 Neurolinguistics
  • 502014 Innovation research
  • 509004 Evaluation research
  • 502050 Business informatics
  • 301407 Neurophysiology
  • 102015 Information systems

JKU Focus areas

  • Management and Innovation
  • Social and Economic Sciences (in general)